Which One Are You?
As a relative newcomer to online marketing, I’m interested in the business models and training methods of more established marketers, and I recently checked out (and decided to enrol in), Dean Holland’s ‘Quick Start Challenge 2.0 Turbo’ 4 week training program. (Now closed).
The Quick Start Challenge is designed to get a newbie (I hate that word but it’ll do for now) started and up and running online over the course of 4 weeks.
There’s only been one of the live training sessions as I write this, so it’s too soon for me to review the program, (I will do a full review once it has finished), but based on the first session I have to say I was impressed with Deans enthusiasm, communication skills, and integrity.
Based on what I’ve seen so far, I’d be happy to recommend this training to someone just starting out as an online marketer.
As is often the case with any training, what Dean covered in week one was not new or particularly unique or ‘ground-breaking’, but it lays out a solid foundation.
I found his story and enthusiasm inspiring, and although I’ve been marketing online for a couple of years, I certainly picked up some useful ideas which I will apply to my own business.
Which takes me on to the point of this post…
I did some quick research on The Quick Start Challenge, and while the buzz online is overwhelming is positive, I came across one blog post which stood out because of it’s negativity and cynicism.
This guy titled his post provocatively “Will I be kicked out of Dean Holland’s Quick Start Challenge?” He goes on to say he learned nothing from the course, but a lot from Dean’s marketing methods, the implication being that they are ‘underhand’.
The irony is his post is ranking pretty well in the search engines, and he clearly has his own (some might say ‘cynical’) agenda.
I won’t go into detail here what else this gentleman says in his post – you can Google it if you want…
However, the fact that there are thousands of testimonials from satisfied students of the training suggests that either Dean is providing serious value here…
…or he is some kind of evil cult-leader who has used some underhand and powerful mass-hypnosis techniques to bend the wills of these poor followers to his own evil money-making purposes.
Whenever I come across posts like this I’m reminded of Carol Dweck’s excellent book Mindset: The New Psychology of Success
The world-renowned Stanford University psychologist found that there are two basic and contrasting mindsets that people tend to have, which influence our behaviour and predict our success.
The first is a ‘growth mindset’. GROWTH mindset individuals readily find lessons and inspiration in the success of others. They do not view success as a competitive, zero-sum game with others.
This attitude is characteristic of the successful entrepreneur.
On the other hand, FIXED mindset individuals feel threatened by the success of others. They winge and blame their circumstances on others, and feel resentful of the success of others.
If you are the latter, the good news is you can cultivate a growth mindset.
The first step is to recognize your current mindset, and if you have a fixed mindset, decide to change it.
Your success as an online entrepreneur depends on it!
Let me know what you think. Do you agree or not? How do you see yourself? Are you a fixed mindset individual, or a growth mindset individual?