12 Example Of Scarcity In Action Through the Ages (infographic)

12 Example Of Scarcity In Action Through the Ages (infographic)

In his book ‘Influence‘, marketing maestro Robert Cialdini cites ‘Scarcity’ as one of his six golden persuasion principles. (The others, in case you haven’t read this seminal work, are: Reciprocity, Commitment and Consistency, Social Proof, Authority, and Liking.)

The other side of the same coin is Urgency, and used together, the two make for a potent weapon for increasing online sales.

This  Infographic (from Shane Melaugh at Thrive Themes), amusingly illustrates how scarcity is nothing new …in fact Frederick the Great was aware of the principle in 1774!

Scarcity: Discover The Massive Psychological Influence Of This One Principle Throughout Time

Courtesy of: Thrive Themes


Robert Cialdini’s “Influence” is essential reading for all marketers. Check it out at Amazon by clicking the image below…


Submit a Comment

Your email address will not be published. Required fields are marked *